Process
QPH — Ideation and Feasibility
Translating an ambiguous business idea into something decidable.
Context
Managers from different companies within the holding show up with business ideas in any state, from an unvalidated hunch to an already-developed concept. None of them arrive structured. The challenge for I+F isn’t deciding whether an idea is good or bad, it’s building, together with the idea’s owner, the evidence needed for that decision to be made on judgment, not intuition.
Without that process, ideas move forward (or die) based on how convincing the person pitching them is, not on their actual viability.
Process / My Role
Every evaluation starts with a working session alongside the business owner, not a one-sided review of their idea. From there, we apply a set of product and Lean Inception tools depending on what each case needs: product vision, ecosystem actor mapping, scope definition, user personas and user journey blueprints, data provenance maps for products that depend on data, business models (Lean Canvas, Business Model Canvas) to validate assumptions before committing resources, and low-fidelity wireframes for experimentation, when the idea needs to be tested with something tangible before moving forward.
Every deliverable exists to answer a specific business question, not to fill out a template. My work ends where business case design begins.
The Result
This process turns ambiguous business ideas into structured, decision-ready design documentation, giving each business owner real co-creation instead of a one-sided evaluation. The same judgment applied here (turning ambiguity into clarity, without losing sight of who the decision serves) is the thread that connects this piece to Lexis, Heka, and Quore.
The Lesson
Evaluating an idea isn't the same as judging it. The most useful thing I can do as a designer at this stage is build, alongside the person who owns the idea, enough clarity for the decision (move forward or not) to be made on real judgment, not intuition or how well the idea was pitched in a room.